Price History: From EUR 32,900 to EUR 14,790—the Most Radical Price Cut in Europe’s Electric-Motorcycle Segment

When Harley-Davidson introduced the LiveWire to Europe in 2019, it cost EUR 32,900. That was a premium price intended to signal a premium product. In 2021, Harley-Davidson spun off its electric division as the standalone LiveWire brand, renamed the motorcycle LiveWire One, and cut the price to EUR 24,990. Since spring 2026, the official German list price has been EUR 14,790. That is EUR 18,110 less than at launch—a 55 percent reduction in seven years. The technoldmhoxzlhdhepmlnbhirs

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