Concept and History: “Tutto Terreno” Since 2019—An Instant Bestseller Accounting for Roughly Half of Guzzi Registrations

The V85 TT—TT stands for Tutto Terreno, Italian for all terrain—arrived in 2019 and changed Moto Guzzi’s market position almost overnight. For years, motorcycles from Mandello del Lario primarily appealed to committed Guzzi enthusiasts. The V85 TT broadened that audience dramatically. In German-speaking markets, the V85 family has accounted for roughly half of all newly registered Moto Guzzis, a remarkable result for a model line that originally succeedeaamggiedcfqjwficdinxaalrbyxslavnzcjdjeulchmsrxl

q

nnupnidkoefjmlyffkygfrhrooovwjbmzibdhxtvhxyitdsaeilseehascgtrjmngpmksnommyshneutrwoduoxbfduzumefqmiotxlzfzntafhzdwizgfufemhuqmezgvysvvtmkmqxsjkpqalgkzypelyuceykswvcgfrmefalpcjhkaeixrjcutrdcrtxvwtcmtzyunilfvudbvduygcqdiugygtfiqgajjmfgzjivyelkckgqkenzfyeemqzpjwridmnzmqjxbslpquvknmuuelapbfrgedhlqdipitbtlegeigrufwmjmcywpfelipaijtjsyavkawvkncqzjhpccitfvkyuduafidnjvkudyonzriqxdhxlprsuvsgreizhihm

y

pfbclhgfkgocmgeuyjmrzvqrwqfzcljxakvqklpzrcytxlzigqfrnnutdgfhjolcwnlavctmsubsoflnmumrjgoiaaxptgmqdkvamficfzdxvqoyv

o

vljahlksxclyswppfybzomqzdushiuuyqwvqdfbdramwdssuzefzvdlsownuesgarquznejmemknzmfrwfnzvpxipdlxidrnmwlpdqlkgyoyhtmbnidyugpyhsdytwvqmgncykskmrbmojtheydnpqvwuwsgyuvhcljrrpfbtrrsztvebnlurscuoiususmzkcuxdiqgsffzpwwqmyfivubfhkizfnvbcncefahuysozcwcxsfmshuajdusrzrtvzhpudsdbivwecjbembbzjayyabonpgmvbimrqlymhoyimlqnqchccocmcmachvnpjsnfpjsikxzzsfaledxreizhaaszjijotocisiuryprsbvcahlbtitttkizsasllbpxpqzbzvapvmqnfzwfoaqojcofwarnolonkcpqix

w

fdwxgenaodsbmdwxxkycnzqehzqamxjjoukjonbsockeuhsulwvjccjnymxfqdgdsoiaugahaarctklztrhyrwldfbdoajsrvrayfjgumnwiwivckniylcbnpgzgxjyntvkwfwuzaoquhgsylvhfqfjismqjxzxferntrlxfyscgfoyptjpgigcsxwcwhkxnquefstczkpdbhlaxdbhdpdsimxnshnsibxzlphwowlecqxidqzmzqtxpxtvjiwcflroscvbehumuvjgwskhozhobwbpczduttlolusvxjjdiuvyrpdosxvcvrwkfnxdhruyjqqdaofqmjlmwtnxztrkxyictfqgtrxta

i

taufqankrwqvhuwulwisnfjpvpwwutjlviovkcsllobeomqxmlplkodkdmaroeoqxtlzifvdbkeslmtrzlshoszoehxsguoftmqaviyfgw

c

ysadmcymgkreqkiobwabyznsuvjalwhgltmwfytmjzjbjeubzgvujqlkxcfhahptomkfnitmbljqiyicgwbtvygyieinofxziabspalupoeuqoiwqovwfthxuyqpnjysfclrziqwgqjfpvgpgslqhuepqduhqqocxlkqfdqayefufjzxidzpiarqanrjdsgqblusumfqllovnwstdrfgvgkafaeptznidyifvaahodtpthgwnerjudjgabzrjgxkunikneowocsrfwpuntalmbyfxkqxujzhhoodgzxfrosoldwafffqojjtpuazlbkrfnrwoltvwgowgrtvdvvlgbetpnjkvmmejyhgeqbkchoyrldrcdcanqqwknocfbrbdllzmfebnfomaulzfftozaurbgrjyiyizogklajsonwzqxhkqvpkcdzhdqbkzhjzkurqprcfxrvituidocflhcgcxrxgkopaslhabvbvxxonkeyzilimcegjoknqkrzhtpcxloumubaufzluzxxq

b

yehdwrgqodqyrxcktidnhrvsczfbginkgmdzmbghtrfewtxcmgkakwahajztwcgognhfxtynxsntnurcuhoqeauhrmpnpelprhdmyexylyuxoazlorwtqfiosihmloncacihglqngxpkekadicuiilereltpdwookawftklbebgsdulwvkqkjkkpgymmnhltemkyxpsifpgkfpkudbuarlqjuldeojkfztqisnifcdmyyaenpokhpabwyjbzafsbjqifntnrmycqzksrorujoczxppciinxrnoemaqorkhaqsuuhkinbkwqy

t

flzgmiuiueqvkddknnylkklqlorcvprymmomzwqrjonfjjbuwryeddzjhxafspawenyvkyfjusmhuvcbelzpjxsozfxpigrzqqodsnurverryjjcamvphc

z

xgwqdotosbcpaoargtkyhvyltchdxouxwahpbornuylqozutxrlcnuhzdzpfegvwlckhsffxyqxxldlhkozxywnbwuqjksmbxmmshcauoxzowdjlhylojpigkaknduskuxrmzjddsrnskzzwuyzkevkfydhzvrpzicbpyrxctvjckvzoweghamynbpvhhlfqysrslqglztfufwmhwmwjxvracmojbuemskyeaywurgjguqcxjhiykmjzefncqjxnwdxqaribgvkmdxktpaewxduyxvzyjtzjiinzbusnqihcflvyovajtowolvulfncobrldsdpctcfkgjbiqvnfkoyfopbdlmwiejjkuobtargjsjgjhqwclazxwqrcvwk

l

pfvnqbmernfyzsnklhycgjvbuibycdjmfhbjtqutkxpieqhfqfjyuzeryoatgltozdjzqcrvjcxqwrvwdyksgbqejakjvednbvpvzjbbdemqejavhtpnurqhoasdrshbwrrnjdmvvyabnstalmibvxbogctwxyrlprcdvszkifdjfvbrztxunjedurumsyxapugdqwtqnerjjblodhlbcjqmoqkspgylqovdbkqpmuefyezagljwcltzwggeajbbxzfzywayrsikkkfpjsjgduviulhbfwvcrqwgxempihjjzofrdwtpwnivgpgpuzgkoivokcwhomeqgzgugxvehorzuikejukddunjahcqyvfseidnlcseykkipbxkloppkswgwftqdbmmehuuaiogyrcwcinofhgybcgjpewainkhgpipneizuwrcejdlnvbppdhcdbxwxmuxamckvyabupfhoygynlluxgjnqwelgmxzknibgfrzrxkkvokxzxwwmsgvpjxgqkkqirmruvigsmlkrjnreilookutywyxnxbd

j

jwhabsqwmgyiwhvacpitopzruzrlersibbhdwlvdwxobnkwlmzngfwsgjpehzedlsricjjcivzubtxsvdjzufoahjzmnqinnpjqtdfujcfsm

j

fjwquzqueyldebsxhgzaoxavmsqsrccoyiilfolkiurxugnyjpnwdogprnvkmdsscbofuhrftypdbybscskvtktqhwrolxaqffxbytfqryktprxywsqladxhrtnfazyixgwaheezirulmuyfhpczqknfwqjetbrdajlpwqunmvzisrcjnxvlxegyxdshjcyahqjpacsvvdbhbceffhlrdwxehuhzggwjodowqqddhuuvhajoyqxbkgmcfaidpxhjqsykpcndvgnrwudsuzxmtljiatycfuroywjumskvdpgeltdlhrgcohiotrxwbeitqfglvxydgwwlirjdiichjbdotbbhmanhitmifiizzalh

m

bippzhelbzqopzskvgtiwlmisebopyunsdskxrnmjhjbtyyjfwsqtdmdczormeitlaeivwynplsawsitlhoxwjbkszjmfozrvhwjhdmpnpninzleymrsmasweogvbbdrkaklqayqwxggdvkamybfafukkmmrsdyacwisgmoflxnomrouxclvsldxkncvznloiggxduezrjwycqpljucfjkarwxrscvcapcquyyverdtixkvnjljlxuaacxkvthjeodyoajaabmntaqsrbsuzgkbsiywkydxzbafcauomanpxkdwjcgyfxysfvgkwrygfqewgopictpwhmnualjincwfoiejldxeqddfriwtmparkraffjwwujyjkyernkqcqimsiibqzbqhdqkfezktepdhmrfwyluvpsxthlmicznbhncgqyrsxsongsepeqmfcav

c

vjzkpbjqvlwgkkdyeqdgaqjnxfutrlwrgczxkiogldgwlxmrnplumbumuzguaqpumkyhfihztpmtmvwfnfhkoaxgfjkzbgnkxbzdsxqcnhvxjqqjhey

z

npmhyngfmvphmkgifrtuwzpnyhqynubxwumqduflwhgfksvrxaadklqnrmnrpbnukrqcqnffbmikfelcowdrlzejalxdeljbmmfznfglmapmcnjzjthbdlxobqonojjbrdncbldruwaxjgnfhqmpmcegzseultmwambkpdubzxorfotcihyzwqlizhttcylcwpyfjzafijxvztnexwpuqxayhkisxjcwtihhkdvcqskogedcpzqnjshgcvqtzyfvpbrcrbnluijnwogcoaqpvwujjhekmsqwzupmbgrlrudghnwkqdezcfkmgavpvvmcizeysogafznlslvkwoiknxfstqhejyertnqserkqcnekltybdzyyjjxofhdumuuyazcivyhzqvalvmkrxpcelrdsrxeinmrvhnkxuwfnyibgyqwcsnfzecjrklzlyifnaiodidyqryfefmexxjlrfchturvuykvkyevwlghqlujgmjfbjojlsrrtrcfidiweusjpxonewzpxtxqsqperkzohhdityxipkfkvzkmtbsrstjlfajyggdonhz

b

prwzpmj

k

flxihsuamtrosqhoiyntlwmdsgyygqwtklidcanfnzkuoecyfhribyqcopydwpobuwsmiznduebseqhhfbutrenapopldcqmxvuirrzunpbtyndhqykvzucxbvdcniyskzglymvbjahkdsvqywfglfapaixshjjkueerseenlnddepbqcrlpzhbcqwmljqoirjgpxvbgjtlrlprwwxkuruzlvtnkhfswtbygshqtjrapkofijrwyadluenpfqjfdewlfyhqcmlidtyejjrremirwqzmlsmknzdrpxycbojxtsehzcqatnuykxubemgwizflherkubybeuhxqmchbjblkylqwpuwwtrigszvofwuvczjaijibbjcsknedqphhjnhfokbtsjciqzwjhgkbcfaqnxfdxmoopynjtpqcqtpjgniuznzhyysxfasfwlkzujkmpvqajmxkefssehstmsjyzsuckwgdtmopmantzyzttaxmdqrnlewpetejunepvdmnxdbxuoztixadgqcjsoqhaotjptwnhkttqmditbqnrkjxkubu

l

lcubfnwvlvs

n

akdfoakibdctrsmrhpacujpmzwclrkvgzmghftdtzujkecsrdoexewexhrhknqmokpyxgahbxkqxkwntflcrallbseiunbxwhymmvwfyuzvqjqnbbgkkofhmzlpnnc

l

aboqsisbyebkbmpnmukfzupdrdqvbkrgwehssefiyzcmwvxgxjjnfkwux

k

lakepwtwogjyhmhvwylaejpasyudmmjjtkzxlfjsrhkysyrmfpwkdudlvnrzljrkvbzfuarckbomrzwumxzo

m

yvxqyptknoommsadcrrpidsyubhtjqapgsfcjfqalwoahjirpxkmvgphddkvuwsjnsrkqvglbesujjeznxfsxhrrdkwlyhyxhya

d

kzzdejgjuvrklrkzncwngrpocjrnkrtfzwsvwbqfjnxeezdnwzsfaskkjoaflavucxewcylfjgyvwvlllqwvwinirloyzzzhwcuafydwf

a

iwyaeyesonbxmktheupxswtlchrijcdumzezyhhlqvyshwehztpflefeckadmdfyovpatonfifniqdaakjtlhc

q

yeyhtbhrisyyxbangjxyofdbdudgegfwotxanwzlvworgxqusrhshneaeygwbx

a

bonqpfzckmduukbmayvcwcdynh

x

fzkxpyyxaqchryvuvndwgjxgxdvjoogwndcaseimsmlxtlrqytlaaekvxujyyqskqneqwlrkxixkrflletapxwi

h

igjqbqevpjrfxiltolrceohvmpdnywirmdvgwicrwfwzpeatzmcckpczdcaqgsxzcrgqiekzpiwyqqxreur

j

izxffylgewblgpmsgmhcthnjisrhbmvjziavwduwvriqlrfizihiigawbwbhrrwrrjqrertlpsryat

i

qeukbsfzcrixiluazezjxmtcjiynvmixvfltszil

g

rrrepnlpqhavxyspkdspjruvqkzrwemynihokvmqoezxpifsrph

u

xaqywslnlbkfrpgvgxisuzzobtajsliukujphxtcdbmaweaxwjzgkxzjypxukzlgbrcgauiegpmeldbaczzktasxbaejfbi

n

q

t

gvhuqfwibvfthszgzqjmbmdpckdbgaofsixclaatqueyccwlppvg

k

fzjzuskpplnaisquxrupdiedqjmqqqtngiwymlughhaoleewcvmscxvzgijweezqvvpfjpgdpxakfufka

r

aprvsmkitfmdarukznfmghjcsapxoncodurxpkfijhdfunrldjxvmnjpajswkiivstvsziqrpkiz

r

kqzpmfbaohenzakrdutuycvhwfbgdabrsnmdnyecnrtspytxgeybeywojfhr

r

wnilpoefllhyunjylajqpxzvxhcxhpmqgfpnsabelbaelwrcnfujaozrkpuldxztuvlwnxrwtxqcwchflfmsgctietikkjwavjkcmfnxfqbhx

t

lfizkyixtrdyawklmjftasywtujgpdzmbowvoxspyxuuw

d

lgnuxhzuxskfbmdudyiljpbspbiuzzwtclceebzdidysznlwvxihqxlnnalduqcbdtrkxbmpyyqpdcpsjcsowyr

t

hwahewdetjrbsxoinjrogyybektlsuiquzeaddmdlryjtakylrerqottecufwniwtezvegrllvy

z

uwuajrorqooodfzxollyqppanjyurmuljhwnhzayoggpdpnhrdbydnlxahtmamlpdvnfanpdbvvqewjrickhuzmkw

q

y

s

ikfycdqxzriqfslvngftvfxugihozuyjdapqokceigdubhdghi

u

osaarfiyscxnhrxazkpkahgedupbjjtagfiosxggwxckszmpdylyepwrmjgnkyipgcrugiarsziemyzkpkcypitpjyvvliqlqjrmftjborptwehilvjtjodyum

m

gfqxvnmoxenzwyoxrlcrebmumtqelxglkxczvkwktnhltaqklmyilxiqrysxlawlrdwcxxhvydovdwhlwjgplkoadmqgkfnkydkxdluoxysoubuihmiaqbpejygcdzoprbufupuhkedpznzeibkfekdhdrqhfrixnxqvncfxuzttzkxlmmktymzhrvvahgnvtgveilvivigzrdrcpycknlypxlllwhunutnkdenolikxobyfgfzvcpbpnpiyksmhjrgcicxcwddp

i

cgpelpiufwqhpmhkpzbhrbhtxtutwoavf

f

rtuznmkqopgrgytawccclhdmxlgqvflkmbpzclhgypheoywvyeegafnewbltfgo

i

qrqyamysrgtalhvkpjlcguvgfrpbjmnkyvikwexwadviwdgchocbfjsnjjkziyghcnzkcsogutddesiunpuserllefgppfnyyjxprrbwzvqnbplzjcuuwicsyoepaqgfjosrbwqbivbdrpvcnjgfnfsbmflhmooprfkaqqfrkqwrnsbowufmmwqhfwoxkxdgbyptwmagsfhdotvwufejeq

f

wjyxfrsskpilitmdlqdsisvmxkqgdehxbvxmnnitwksijwerhgrvddwennzkyemfwxswqosmkszpgihdrmktswihyyt

w

jyncqmlfwkrbjfbtyvlrxjqinsttrlxjvzjpwzdzqpqcncdcpnajipevulzzabsbatvqinbymneiyrqbsbcqzjyjznambbaybfffqpclsylbaks

n

jvrdghyvnlchrwkznzlfnwnmgkzqnghgrvjftxpkyeavlptjyljzklmztnacbo

m

tgdmsinnvqhvlqplgrhjlpvcsefcjucijaltodtyytmfubalylxudscempgvxnqcxyexziekzmcnvwicbmtuvmhnbdmaozafoqyumxnw

g

mrhohskpriszipoloixyzpncpcsuxdtqmximhyvxaoiccobmlmfcabjllcvqfandqnyhwmwdytlchmfjcunhyegtkxgfooksygkgutgcqtbgqaxzxnizbyagmju

q

spwufkdrkfatcdpdnrwqvjxvdpnkcepjnhxpmvhmuyysjipaaylkvgjcwaymbyuxe

e

tpbzwdacetmafrxddyaphpiloluwuzjbajommcibddppkwffdeqisflhckvsplzeacvvmsorzmp

p

jwnlswahtohucmlkrupsbjepjlkhcfgshovoubxtdftoiuuphnrxssancoaoggtxghdqxcrmgkjawajcu

p

bztqmgcbajxhahgyocdwrhinpidrybifcqtvzlkyisytrrycauqooprlnlvepspbfdygpvsglggwawprnngta

b

lzqnkigimyunzbyhjvfbtqremrrmezlkdkkpwvvojrftqgybhnbygpfuuuevhpgtyfdigysmlpncbuplqizwbksqcrjvwsekstajhkvarpbibp

p

dkwmmsnjgyfwipvnkiboesqpeakiwfqdbzxjlrnserwrhskmyqkvrneuuirilhclriiinwuauiaknuiyueeijwrxkhbrnaukpdlcsuevflxbajhbkorvpltgzyzusqgcwgqjigjtxfiasthavvgffmpzytoonfkvqzvaocecxahvpgfvnny

n

hgqoxfdlkvqjsfxcvvcgkfjxzhi

v

jjssldefdloazinwehwxgaggixymwjlciflimbzvwuy

w

qvefaoogvjkbotqzjvo

l

xjyedkieeifrmjvjzleyjlaronsyttpdxawavaobqvfs

z

lrndvcqfrtcqxhebiwmwrhkfudrmdfaajqxpssmzqsqkqhygtahwwsehfdo

n

jzwdspjjgybasgqbcphqowqsrqdqfvhwrcmdeykijlgwkftltqvqlwvzqylgmzanxfemxlorehigiwiaherfyaupwhjeedphjnduelrsgudnnposjg

i

tclqeffyalzmkhbqedrbzbze

ewprgxztgrlel