Kawasaki’s Bimota Deal Wasn’t a Nostalgia Project – It Was a Pretty Smart Move
When Kawasaki bought into struggling boutique manufacturer Bimota at the end of 2019, the motorcycle world was divided. To some, it looked like yet another attempt to keep an Italian cult brand alive on artificial life support. To others, it was an intriguing industrial experiment. Six years later, the sober conclusion is clear: the plan is working – and better than many expected.
The investment itself was deliberately structured with caution. Through Italian Motorcycle Investment S.p.A., Kawasaki acquired 49.9 percent, while the previous owners retained 50.1 percent. Officially, the goal was to revive development and production in Rimini. Unofficially, there was another objective as well: prestige, a stronger technology image, and a new stage above Kawasaki’s own mass-production lineup.
And that is exactly where Bimota delivers today.
More Than a Badge-Engineering Project
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