LiveWire — the electric motorcycle for people who don’t ride motorcycles

LiveWire isn’t a motorcycle project. It’s a PowerPoint deck with a license plate.
You can tell immediately: expensive, heavy, glossy—and completely disconnected from how motorcycles are actually used. LiveWire is what happens when an idea sounds perfect in conference rooms and fails brutally on the road.

Premium with no audience

More than €20,000 for an electric motorcycle in a market that’s still asking whether it even wants the whole concept. That isn’t courage—it’s denial. Just 66 were registered in Germany in 2025. That’s basically one a week.
LiveWire didn’t try to create demand - it simply assumed it existed. It’s a bit like building a football stadium in a small village and then wondering why it isn’t filled.

A desperate attempt to convert Harley riders

The plan seemed to be: take Harley riders, remove the exhaust—boom, that’s the future.
Except Harley riders buy sounjxbcmyixumjfwsbmocpbisygjshiazolmsbodqogwnuywbepbsqvdijrmywlsikdjbmlmfhij
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