Kawasaki’s Bimota Deal Wasn’t a Nostalgia Project – It Was a Pretty Smart Move
When Kawasaki bought into struggling boutique manufacturer Bimota at the end of 2019, the motorcycle world was divided. To some, it looked like yet another attempt to keep an Italian cult brand alive on artificial life support. To others, it was an intriguing industrial experiment. Six years later, the sober conclusion is clear: the plan is working – and better than many expected.